Project Overview
WildRoot Landscape and Gardening Company
Introduction
WildRoot is a landscape and gardening company that embodies durability and reliability, much like the rugged appeal of Carhartt. This college design project was approached as a real-world branding challenge, with the objective of creating a logo, comprehensive style guide, and packaging that reflect the brand’s commitment to high-quality, long-lasting gardening equipment. My role encompassed every aspect of the visual identity, from initial concept sketches to final design implementations.
Logo Design
Logo Development Process
Concept Sketches
Digital Concepts Iterations
Final Logo
Style Guide
Package Design
The packaging design integrates industrial motifs and eco-friendly materials, reinforcing WildRoot’s brand values of durability and sustainability.
Package Dieline
Design Mockups
WildRoot's Gardening Hand Pruners and Gardening Gloves are crafted for durability and high performance, featuring ergonomic designs and premium materials. The packaging reflects the brand’s rugged, industrial aesthetic with earthy tones, ensuring strong shelf presence and easy product identification through clear visibility and concise information.
Summary and Reflection
Summary: The WildRoot project involved developing a durable and reliable brand identity for a landscape and gardening company. The project included creating a logo, a comprehensive style guide, and packaging designs. The brand's visual identity, inspired by an industrial aesthetic similar to Carhartt, features earthy tones and emphasizes the durability and high performance of WildRoot's gardening tools.
Reflection: Working on WildRoot was a rewarding challenge, blending industrial design elements with natural themes to create a cohesive and robust brand identity. The project honed my skills in logo development, packaging design, and maintaining brand consistency across various mediums. The experience reinforced the importance of aligning design elements with the brand's core values of durability and sustainability.